Illuminate brightening serum

our serum is a treatment so it comes after your cleanser, exfoliants, or toners + before your creams. start with applying it once a day + increase to twice a day if your skin tolerates it over a couple of weeks.
**incorporate this product like you would a retinol however, it CAN'T be used at the same time of day as retinol + if using in the AM, make sure to apply an SPF after**

Vitamin C:
our formulation includes 3-O-Ethyl ascorbic acid, a highly stable and superior form of vitamin c that penetrates the skin more deeply + effectively than traditional L-Ascorbic acid. this powerful antioxidant brightens the complexion, visibly reduces fine lines + wrinkles, firms the skin and helps diminish the appearance of pigmentation for a more even and radiant skin tone.

Kojic Acid:
kojic acid is a potent, natural alternative to hydroquinone ( which hydroquinone is linked to being a carcinogen). this effective brightening agent works to even out skin tone by inhibiting melanin production, making it highly effective at visibly reducing hyperpigmentation. derived from fermented fungi, it provides a safe + natural solution for achieving a more balanced, luminous complexion.

Astaxanthin:
this is one of nature's more powerful antioxidants, boasting 6000 times the potency of vitamin c. when combined with vitamin c, it forms an antioxidant powerhouse that offers enhanced protection against environmental damage while helping to reduce the appearance of hyperpigmentation + sun damage. this naturally occurring compound promotes a brighter, more youthful-looking complexion.

Gotu Kola:
to complement the brightening properties of our serum, gotu kola offers soothing + protective benefits. rich in triterpenoid saponins, this botanical ingredient helps reduce visible signs of aging while its high flavonoid content acts as an antioxidant, shielding the skin from environmental stress. it promotes calm, balanced skin while supporting a youthful appearance.